Blog
Writing on productized AI systems, technical SEO, audits, and project management for agencies.
How we run a 1-week AI Opportunity Audit (and what we cut)
The shape of the $1,000 Audit: intake on day one, scorecard by day four, recorded readout by day seven. What's deliberately not in scope.
Jun 9, 2026 · The teamThe personalization trap: how 'just configure it' becomes a $40K custom build
Productized only works when 'configuration' has named limits. We write the boundary into the offer schema. Here's why.
Jun 2, 2026 · The teamWhy we charge $1,000 for an audit (and credit 100% if you go further)
Free audits select for the wrong buyer. The $1,000 floor is a filter — and the credit makes the math work for anyone who continues.
May 26, 2026 · The teamTechnical SEO automation: what we automate, what stays manual
Crawl reports, schema deployment, Lighthouse delta tracking — automated. Strategy, prioritization, judgment — manual. The boundary matters.
May 19, 2026 · The teamMonitoring as a default companion: the agent-run alternative to a retainer
Recurring revenue doesn't have to mean standing claim on senior time. Monitoring + updates is the leveraged version.
May 12, 2026 · The team